Some manufacturers set Minimum Advertised Pricing (MAP) on certain products. This means we are not allowed to display lower pricing on our website at any time. This does not mean that we cannot sell the product for a lower price, though, and we often do. You can view your final selling price quickly and easily by adding the item to your shopping cart. Simply click "Add to Cart for Your Price". You will of course have the option to remove the item again should you not choose to buy.